RTB (Real-Time Bidding) para Leigos
Wiki Article
Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.
Publishers sell, manage and optimize their online ads inventory with the help of the supply-side platforms. SSP dashboards allow publishers to control many aspects of their campaigns, including position, formats of ads, price per impression and other parameters.
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Antes do iniciar ESTES investimentos em publicidade online, defina os principais objetivos e KPIs (indicadores-chave de desempenho) para fazer um planeamento estraté especialmentegico e ter Assim sendo a hipotese de medir utilizando exatidão este sucesso por uma determinada campanha.
User Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
Brand safety has become an important concern for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their website advertising content being shown on unsuitable websites or next to inappropriate content.
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Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.
A demand-side platform allows an advertiser to buy ad space and manage their ads. It’s a place for advertisers, who have a demand for ad space. An example of a demand-side platform would be Google Ads.
Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.
Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster.